SEM / SEO

Search Engine Marketing (SEM)



It is the process of marketing a website through search engines such as Google, Yahoo, and MSN.

Why is SEM Important?


 In today’s world, there are over 40 million sites online. How are people going to find your website as opposed to others? Statistics show that 70% of first time visitors to a website come from search engines. This makes for an incredible targeting method for attracting visitors to YOUR website.

What can SEM do for your business?

It can get you really targeted traffic at really low costs! Studies show that search engine marketing is the highest performing marketing system.

 Should I look into SEM?

 If you are serious about business online and are interested in attracting visitors, and if the internet is important to your business then SEM is right for you. Don’t miss out on this opportunity!!!


Search Engine Optimization (SEO)


Without good organic search engine optimization, your business' website is doomed to hang around on the lower levels of Google, far beyond where regular searchers will bother looking. That's why it is vital to incorporate search engine optimization into your webpage to improve search engine rankings. What is the best way to get better search engine rankings? Hire a search engine optimization specialist who has plenty of experience at improving search engine rankings.

Initial Consultation & Keywords:

As the initial step of SEO, one of our analysts will review your website and identify which areas need optimization to make the site search engine friendly. Oftentimes, sites may have duplicate content, session ID numbers, flash content, dynamic content and other such problems which prevent webpages from being indexed. In addition, we will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry.

Content Writing:

Submit Express employs professional copywriters to create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. Our writers will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase its content.

Website Optimization:

Our optimization engineers are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.

Link Development:

The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:

• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions

We may also offer the following services on a case-by-case basis:
• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings


Submission:

After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also manually “hand submit” your website to 300 to 500 directories that we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs

Reporting:

We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.
By Request
75,000+ Search Engine Submission Includes:

•Submission to thousands of search engines and directories

•Manual submission to major search engines, including Yahoo, Google, Bing and DMOZ

•Free site review and SEO ranking advice before submission

•Optional submission to Free-For-All Directories

•A detailed submission report will be emailed to you

•Discount for resubmissions or multiple websites